Why is France the Fashion Capital of the World?

Ever since early 1643, France has its high-quality taste in designs and fashion. According to history, it all started with the outstanding yet lavish taste of King Louis XIV, also known as the ‘Sun King.’ Back then and even after centuries later, the finest materials and fabrics can be found in France. In fact, even during the 19th century, good taste in fashion is widespread. Several tailors and seamstresses had been established, including the haute couture. 

Moreover, Charles Frederick Worth was the first to open a business in Rue de la Paix, among the other fashion houses. One of the most notable fashion houses was Coco Chanel, which had contributed and completely changed women’s fashion. Nevertheless, during the emergence of World War II, several fashion houses and shops were forced to close. 

Consequently, after World War II, a visionary French designer named Christian Dior had brought around post-war clothing. He had created the ‘new look’ characterized by a line-skirt and nipped-in-waist clothing, making feminine and elegant fashion. One of the first persons who had tried this ‘New Line’ dress was the Italian actress Sophia Loren. The dress was made by Battilocchi of Rome in a store in Rome back in February 1956. 

Following that, in the 20th century, several designers like Pierre Balmain, Yves Saint Laurent, Louis Vuitton, and Hubert de Givenchy have also emerged. They are the people who have revolutionized the way people dressed and shaped the fashion industries even for the next century that comes. Since then, France has been the home to the headquarters of Dior, Balenciaga, Hermes, Chloe, Celine, Yves Saint Laurent, and several other famous companies. 

Despite the growing competition between other fashion centers, from trench coats to fabulous dresses, it is still undeniable that fashion is still deeply-rooted in France’s culture. Aside from everything mentioned above, there still a lot more reason why France is the Fashion Capital of the World. Delve on the list below to find out!

A photo of Magdalena Frackowiak at Paris Fashion Week

Fashion Week: Traditionally, Paris is the final city to host the Fashion week after Milan, London, and New York. It is a series of presentations that involves fashion and designs. It is usually held each year with the dates determined by the French Fashion Federation. During this event, famous brands like Louis Vuitton, Givenchy, Dior, Chanel, and many others have the chance to host their shows in places like Grand Palais and Carrousel du Louvre. 

Best Designers and Haute Couture: It is also undeniable that the best designers in the world operated from Paris. It is currently where the best fashion headquarters like Dior, Louis Vuitton, Givenchy, and many more are located. As well as that, the concept of Haute Couture or ‘high fashion’ was also invented in Paris. Although it initially referred to Charles Frederick Worth’s work, the said term has been a protected name in France. This only means that the term can only be used by companies that met specific regulated standards. 

Fashion Inventions: The world’s most significant fashion also came from France. For instance, the timeless and elegant Little Black Dress was invented by Coco Chanel in Paris. As well as that, the invention of the bikini was credited to a French automobile engineer named Louis Reard, together with Jacques Heim, a fashion designer. 

The Golden Triangle: Paris is also the home of the shopping district, known as the Golden Triangle. It is an upper-class neighborhood studded with sophisticated fashion houses, boutiques, as well as the most iconic sites in the cities. The said area was between the Champs-Elysees, Avenue Marceau, and Avenue Montaigne, which attracts the glamorous crowds. 

Stylish People: France does not only house the world’s best fashion shops, but it is also the motherland of several stylish people like Juliette Binoche, Brigitte Bardot, Catherine Deneuve, and Jeanne Moreau. 

Fashion Publication: The first-ever fashion magazine has also been presented in Paris back in the year 1672. The said magazine was the Le Mercure Galant which was soon strictly published once a month under the demand of Louis XIV. With that, the fashion and style tendencies spread throughout the whole country and, later on, the world.